10 Creative and Innovative Project idea
Tourism marketing has undergone a sea change in the past decade — from television commercials and print brochures to virtual experiences and storytelling powered by influencers. For IGNOU students executing their PTS-06 Project in Tourism Marketing, it’s critical to be creative, practical, and strategic in choosing a project idea.
This guide gives you 10 fresh and inspiring PTS-06 project ideas that not only keep pace with today’s marketing trends but also have practical application. Whether you’re interested in destination branding, digital tourism, or green marketing, these ideas will enable you to create a distinct, high-marking project for submission in 2025 and beyond.
Understanding PTS-06: The Role of Tourism Marketing
PTS-06 course, which is one of IGNOU’s Bachelor’s Degree Programmes in Tourism Studies, emphasizes learning how marketing concepts can be implemented in the tourism sector. Marketing of tourism happens as promoting destinations, experiences, and travel-related services for attracting local and international tourists.
The most important goals of tourism marketing are:
- Destination image development
- Developing demand via advertising and promotions
- Developing brand loyalty among tourists
- Developing and guiding consumer behavior
- Creating sustainable tourism development
When working on your PTS-06 project, you are supposed to connect marketing theories (such as the 4 Ps, STP model, and consumer decision-making process) with practical applications of tourism. The best projects show how marketing strategies will influence tourist attitudes and behavior.
Why Creativity Counts in Tourism Marketing Projects
Tourism is perhaps the most competitive sector in the world. Each destination, hotel, or attraction competes for the traveler’s attention. In this situation, creative marketing is the element that makes the difference between interest and reservation.
For students, incorporating creativity in your PTS-06 project means:
- Selecting a unique and original subject
- Utilizing innovative marketing methods (social media, storytelling, AI tools, etc.)
- Incorporating visual, data-based, or digital components
- Linking your theme to trends in the tourism industry (such as eco-tourism, influencer marketing, or smart destinations)
Creativity guarantees that your project not only impresses examiners but also brings genuine added value to your knowledge of tourism marketing.
1. Destination Branding: Establishing an Image for Unexplored Tourist Destinations
Project Idea:
Create a branding plan for an unvisited or lesser-known tourist destination in India (such as Majuli in Assam, Ziro Valley, or Mandu in Madhya Pradesh).
Concept Overview:
Destination branding entails endowing a location with a distinctive personality or identity that distinguishes it from other tourist destinations. Learn how popular places such as Kerala (“God’s Own Country”) or Rajasthan (“Padharo Mhare Desh”) created emotional bonds in the minds of tourists through promotions.
Research Focus:
- Choose an up-and-coming tourist destination
- Analyze its existing image and perception among tourists
- Develop a comprehensive marketing plan (logo, tagline, campaigns)
- Suggest ways to enhance visibility
Theoretical Link:
Kotler’s Place Marketing Model, Brand Positioning Theory, and AIDA Model (Attention, Interest, Desire, Action).
2. Social Media Impact on Tourist Decision-Making
Project Idea:
Examine the impact of social media sites such as Instagram, YouTube, or Pinterest on millennials and Gen Z travelers’ travel decisions.
Concept Overview:
With travel bloggers and user-generated content ruling the online space, social media drives massive decisions in terms of destinations. This project can incorporate surveys or secondary data on the influence of digital imagery and reviews on trip planning.
Research Focus:
- Determine the leading platforms shaping travel plans
- Analyze influencer partnerships and hashtag campaigns
- Assess the trust element in peer reviews
- Recommend ways in which destinations can take on online communities
Theoretical Link:
Consumer Behavior Theory, Social Influence Theory, and Digital Marketing Funnel.
3. Experiential Tourism: Marketing through Emotions
Project Idea:
Create a marketing campaign that sells experiential travel — more on emotions, local culture, and real-time interactions rather than conventional sightseeing.
Concept Overview:
Contemporary tourists look for experiences rather than material luxuries. They would like to prepare local food, reside in homestays, and attend local festivals. Your project may take up campaigns that sell immersion experiences.
Research Focus:
- Define experiential travel and its increasing significance
- Choose a destination providing experience opportunities (such as Kerala backwaters or Sikkim homestays)
- Create campaigns where storytelling and immersion from the local culture are highlighted
Theoretical Link:
Emotional Branding, Experiential Marketing, and Customer Experience Management.
4. Sustainable Tourism Marketing: Responsible Travel Promotion
Project Idea:
Assess how marketing campaigns can incorporate sustainability and eco-friendliness.
Concept Overview:
As people become more environmentally conscious, positioning sustainability can appeal to like-minded travelers. Your project can highlight destinations or companies that feature eco-friendly hotels, waste recycling, and carbon-neutral journeys.
Research Focus:
- Analyze cases such as Sikkim’s model of sustainable tourism or eco-resorts
- Assess the role of marketing in encouraging eco-aware decisions
- Propose digital solutions (e.g., green travel badges or certifications)
Theoretical Link:
Sustainability Marketing Theory, Green Consumer Behavior Model, and CSR Framework.
5. Role of Artificial Intelligence in Tourism Marketing
Project Idea:
Discover how AI technology such as chatbots, predictive analytics, and recommendation engines are revolutionizing destination marketing.
Concept Overview:
AI allows personalized experiences for travelers — from trip planning through chats to intelligent ads. Your project can examine how AI enhances marketing effectiveness, personalization, and customer loyalty.
Focus of Research:
- Recommendation systems based on AI in websites such as Booking.com or TripAdvisor
- Chatbots for tourism info
- Predictive trends in marketing for travel businesses
Theoretical Connection:
Technology Acceptance Model (TAM), Relationship Marketing, and Data-Driven Marketing.
6. Virtual Reality (VR) and Augmented Reality (AR) in Tourism Promotion
Project Idea:
Examine how VR and AR increase destination promotion.
Concept Overview:
Virtual tourism enables tourists to experience destinations prior to making a reservation. AR apps can assist tourists while visiting. You can examine existing campaigns such as “Visit Dubai VR” or “Incredible India 360°”.
Research Focus:
- Utilization of VR in destination previews
- AR role in increasing visitor interaction
- Effect on tourist confidence and choice
Theoretical Link:
Innovation Diffusion Theory and Experience Economy Model.
7. Cultural Heritage Marketing: Storytelling through History
Project Idea:
Create a marketing campaign to push forward India’s cultural heritage through storytelling.
Concept Overview:
Each monument and celebration has a story. Your project can examine how stories related to art, music, or customs can increase destination appeal.
Research Focus:
- Select a heritage site or festival (e.g., Khajuraho, Kumbh Mela)
- Examine prevailing promotion practices
- Propose storytelling-based campaigns through digital media
Theoretical Link:
Storytelling in Branding, Cultural Tourism Model, and Emotional Marketing.
8. Role of Festivals and Events in Destination Marketing
Project Idea:
Assess the role of festivals and events in destination branding and local economic growth.
Concept Overview:
Festivals such as the Jaipur Literature Festival or Rann Utsav have global following. This project may study their marketing impact and recommend regional event promotion strategies.
Research Focus:
- Case studies of key Indian festivals
- Marketing channels employed for promotion
- Post-event tourism dividends
Theoretical Link:
Event Marketing Model, Destination Life Cycle Theory, and Economic Impact Framework.
9. Digital Influencer Marketing in Tourism
Project Idea:
Analyze how influencers influence destination image and create engagement.
Concept Overview:
Influencers are primary opinion-makers who have the potential to change destination visibility in a matter of a single night. The project can assess their contribution to tourism campaigns and how brands quantify ROI (Return on Influence).
Research Focus:
- Case studies of tourism campaigns headed by influencers
- Sponsored vs organic content effect
- Partnering with micro and macro influencers: strategies
Theoretical Link:
Two-Step Flow Theory, Source Credibility Model, and Digital Word-of-Mouth Theory.
10. Post-Pandemic Tourism Marketing Strategies
Project Idea:
Examine how the tourism sector repositioned itself following COVID-19 in an attempt to regain tourists’ trust.
Concept Overview:
Health, safety, and digital flexibility became the focus following the pandemic. Your project can examine how destinations or hotels utilized marketing in an effort to regain confidence and welcome tourists back.
Research Focus:
- Campaigns emphasizing hygiene and safety
- Domestic and distance tourism development
- Digital shifts in recovery
Theoretical Link:
Consumer Trust Model and Crisis Management Theory.
Tips for Executing a High-Scoring PTS-06 Project
- Select a Clear Research Problem: Identify a precise question your project will solve.
- Combine Theory and Practice: Connect your marketing models with actual tourism case studies.
- Use Primary or Secondary Data:
Surveys, interviews, or secondary sources (webs, tourism boards, journals).
- Visual Presentation: Utilize graphs, infographics, and maps for easy understanding.
- Structure Your Report Appropriately: Add abstract, introduction, methodology, data analysis, findings, and conclusion.
- Stay Updated: Employ the newest marketing trends and technologies to make your argument stronger.
Conclusion
Your PTS-06 project is a chance to examine how marketing influences the tourism world. Through selecting innovative and creative themes, you are showing that you have an appreciation for academic theory and industry practice alike.
Be it through harnessing AI, encouraging sustainability, or by utilizing storytelling, there’s always a way to transform each idea into an impactful research project with strategic planning and analysis.
Remember — originality, clarity, and practical relevance are the key ingredients in making your project exceptional and receiving top grades.